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IMC at EMU

A cohesive message. A clear identity. A unified and recognized brand. All are central to the success of any business, yet few marketing professionals possess the knowledge needed to lead their organizations in developing comprehensive, strategic Integrated Marketing Communications (IMC) plans.

EMU's Online Master of Science degree in Integrated Marketing Communications program teaches a solid understanding of how to utilize advertising, promotions, public relations, social media, the Web, and interactive and direct marketing as a unified force across all communications vehicles. The focus is on building brand image and maximizing brand equity for commercial and non-profit organizations. You’ll gain a competitive edge when searching for new jobs, changing careers or advancing your current career.

The program is available entirely online so you can complete the coursework on your schedule and finish your degree in approximately two years. Twelve courses (36 credits) are required, culminating with a capstone experience where you’ll prepare a comprehensive IMC plan for a real-world client.

What makes our program unique?

Learn from high-quality distinguished faculty experts.

Master brand-building techniques with cutting-edge IMC approaches in an age of 24/7 communications.

Study and interact online with other marketing communications professionals in an internationally accredited program.

Join the esteemed ranks of EMU IMC students who are six-time winners of the top Collegiate ECHO Direct Marketing Awards.